News
Celsius CEO Outlines Global Expansion Strategy Through Aston Martin F1 Deal
Celsius CEO John Fieldly details how the energy drink brand's multi-year partnership with Aston Martin Aramco F1 will drive global growth beyond the US market.
F1 Sponsorship
Teams
Mercedes F1 Signs Multi-Year Strategic Partnership With Vercel
Mercedes-AMG PETRONAS F1 Team announces a multi-year strategic partnership with Vercel, the agentic infrastructure platform, uniting speed on track and web.
Teams
Haas F1 Extends Vellamo Hydration Partnership in Multi-Year Deal
TGR Haas F1 Team announces a multi-year extension with Finnish water brand Vellamo, elevating branding to the VF-26 wing mirrors ahead of the British GP.
Teams
Mercedes F1 and Einhell Extend Tool Partnership on Long-Term Basis
Mercedes-AMG PETRONAS F1 Team and Einhell Germany AG have agreed to a long-term extension of their partnership, with the tool maker serving as Official Tool Expert.
News
Pepperstone Reports 76 Percent Volume Surge Since Aston Martin F1 Deal
Pepperstone CEO Tamas Szabo reveals a 76% volume increase since partnering with Aston Martin Aramco, calling the F1 sponsorship 'transformative' for the brand.