TGR Haas F1 Team has entered a global licensing partnership with Memento Exclusives to produce a range of premium, officially licensed products for fans worldwide, the team announced.
The collection will be made available through F1 Authentics and will include show cars, advanced motion simulators based on the 2026 season, and replica components such as wheel rims, nose cones, front wings, rear wings, halos and headrests — all inspired by the team’s cars, technology and identity.
“Creating meaningful opportunities for our fans to connect with TGR Haas F1 Team is an important part of our commercial strategy,” said Mark Morrell, Marketing & Commercial Director at TGR Haas F1 Team. “This partnership with Memento Exclusives allows us to take that connection beyond the race track. Memento Exclusives is a great provider to partner with to build a premium range and give our fans something unique to own.”
Memento Exclusives, which brings existing expertise across Formula 1 and motorsport licensing, will develop the product range in close collaboration with the team. Barry Gough, Founder and CEO of Memento Exclusives, said the partnership presented a strong opportunity to serve the team’s established global fanbase.
“TGR Haas F1 Team has built a passionate following around the world,” Gough said. “This agreement gives us a fantastic opportunity to use our expertise to create premium products that celebrate the team and bring its supporters closer to the action. We look forward to working closely with TGR Haas F1 Team to develop a collection that reflects its character, engineering and competitive spirit, while giving fans the opportunity to own something truly special.”
For TGR Haas F1 Team, the deal extends a broader commercial strategy aimed at deepening fan engagement beyond race weekends through tangible, high-quality collectibles tied to the team’s presence on the Formula 1 grid.