Visa Cash App Racing Bulls has spotlighted a roster of emerging photographers, DJs and designers through its Creator Platform across the first half of the 2026 Formula 1 season, embedding creative talent at six grands prix from Melbourne to Budapest.
The programme, now in its latest iteration, has placed creators at race weekends in Australia, Miami, Monaco, Barcelona, Silverstone and Hungary, tasking them with shaping how fans experience the team through music, photography and design. The initiative has produced activations ranging from rooftop DJ sets to a football-inspired fashion campaign that drew praise from team CEO Peter Bayer.
Photographer Gian Icatar launched the platform’s 2026 calendar by documenting the team’s season launch, while Auckland-born, Melbourne-based DJ and producer Orange Hat provided the soundtrack to the Australian Grand Prix opener, performing at a VCARB x Peloton activation and hosting a garage session on one of Melbourne’s most recognizable rooftops. DJ Marila followed at the Miami Grand Prix, performing at a special livery launch alongside Dillon Francis and taking over the Fan Zone, Peloton Run Club and the Red Bull Energy Station.
Monaco featured two creators working in parallel. Nineteen-year-old DJ and producer International Religion, drawing from house, deep house and Afro house influences, performed at the Red Bull Energy Station overlooking the harbour and the Fan Zone. Photographer Ines Valencia documented the weekend through digital and film photography, capturing behind-the-scenes moments inside the garage and the atmosphere on the streets of Monte Carlo.
The Barcelona round marked the platform’s most ambitious project yet, uniting three creators for VCARB FC, a campaign celebrating the crossover between Formula 1 and football. Fashion designer Hattie Crowther produced a limited-edition VCARB FC scarf featuring stretched typography and fragmented track markings. Graphic designer Florence Burns developed the campaign’s visual identity, including key artwork, brand stamps and physical touchpoints throughout the garage. Photographer Ezra Alexander documented the creative process behind the scenes.
Bayer endorsed the collaboration in an official statement: “Formula One and Football are two global sports with incredibly passionate communities, united by a shared sense of identity, creativity and culture. With VCARB FC, we’re celebrating that crossover, bringing together the energy of both sports. We’re also proud to allow emerging talent to help shape campaigns like this, bringing fresh perspectives that continue to push the boundaries in the world of F1.”
At Silverstone, DJ Heidi Rugen took over Pole Position throughout the British Grand Prix weekend, warming up crowds ahead of performances by Tinie Tempah and AJ Tracey. Rugen described the experience as “unbelievable from start to finish” and encouraged other creatives to apply. “It allows creators to showcase their talent, build their portfolio, network with incredible people and potentially open doors to future opportunities,” she said.
Budapest-born photographer Nori Golacs became the latest creator to join the programme, documenting her home grand prix at the Hungaroring. With a background in concert and international sporting event photography, Golacs challenged the team’s drivers behind the camera and explored the circuit through photography challenges, blending fast-paced action with storytelling.
The Creator Platform continues to accept applications from emerging creatives for the remainder of the 2026 season.