Mercedes-AMG PETRONAS Formula One Team has announced a multi-year strategic partnership with Vercel, the agentic infrastructure platform, in a deal that unites two organizations driven by performance and speed in their respective fields.
The partnership, which launches immediately, will encompass customer experiences, executive leadership forums, technology events, and behind-the-scenes access to the eight-time constructors’ champions. The two parties also plan to develop a platform designed to bring technology closer to fans, customers, partners, and developers worldwide.
Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS Formula One Team, framed the alliance as a natural fit between two performance-obsessed organizations. “Formula One is where every millisecond matters, every decision counts and continuous innovation is fundamental to success, and Vercel shares that same philosophy,” Sanders said. “The Vercel platform is helping organisations around the world build faster, perform better and innovate with confidence. We are excited to welcome Vercel to the Mercedes-AMG PETRONAS Formula One Team and look forward to building a partnership that delivers value both on and off the track.”
Vercel founder and CEO Guillermo Rauch echoed that sentiment, drawing a direct parallel between on-track and digital performance. “Speed wins. It’s true on the track and it’s true on the web,” Rauch said. “Mercedes-AMG PETRONAS is one of the fastest teams in world sport, and we’re proud to support a team that shares our obsession for engineering excellence and relentless optimization.”
Vercel has spent over a decade building a global network that has become one of the fastest ways to deploy web applications. The company has more recently expanded into the artificial intelligence space, with its Fluid compute architecture and Agent Stack powering AI workloads and autonomous agents on the same infrastructure originally built for web delivery. The platform now serves both traditional web experiences and the emerging agent era, attracting coding agents and enterprises building their own AI-driven tools.
The deal adds Vercel to Mercedes’ growing roster of technology-focused partners and reflects the increasing appetite among Silicon Valley firms for Formula 1 sponsorship platforms. Financial terms of the multi-year agreement were not disclosed.