The Mercedes-AMG PETRONAS Formula One Team has announced a multi-year collaboration with luxury home furnishings brand RH (NYSE: RH) that will see the company redesign the team’s hospitality environments across key Grand Prix destinations worldwide, beginning with Abu Dhabi in late 2026.
Under the agreement, RH takes on the title of Global Interior Design and Luxury Furnishings Curator for the Mercedes F1 operation. The partnership will extend to trackside hospitality venues, clubs and the team’s Executive Headquarters in the United Kingdom, with Miami, Monaco and Silverstone among the locations set to follow the Abu Dhabi debut.
RH Interior Design, described as one of the largest residential design firms in the world, will lead the effort to reimagine the team’s partner and guest spaces. The collaboration aims to create environments that blur the boundaries between indoor and outdoor settings, bringing a design-forward approach to Formula One hospitality that the team says is a first of its kind.
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team, framed the deal as part of the team’s broader commercial strategy. “Welcoming RH into our partner ecosystem is another example of our ambition to work with brands that lead in their respective fields,” Wolff said. “Their reputation for design excellence, quality and innovation aligns strongly with the values that drive our team.”
RH Founder, Chairman and CEO Gary Friedman said the partnership was a natural fit between two organizations driven by precision and performance. “Over the last two decades, we’ve learned that great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them,” Friedman said. He added that the Mercedes F1 team “has established the benchmark for precision, innovation and performance, making this a natural collaboration between two organizations united by an unwavering commitment to excellence.”
Richard Sanders, Chief Commercial Officer for the Mercedes F1 team, highlighted the shared values underpinning the deal. “RH has built a distinctive global brand through its leadership in design, craftsmanship and hospitality, making them a compelling addition to the team,” Sanders said. “Together, we have an exciting opportunity to elevate the environments in which we engage our partners, guests and fans.”
The announcement adds RH to a growing roster of premium brands aligning themselves with Formula One teams as the sport continues to expand its global commercial footprint. For Mercedes, the partnership signals a deliberate push to elevate the off-track experience for its corporate partners and VIP guests at a time when hospitality has become an increasingly important revenue stream across the F1 paddock.