Mercedes-AMG F1 has announced the launch of a new fan hub at the 2026 Goodwood Festival of Speed, offering four exclusive prize packages that will give winners and their guests early access to the facility and a role in its official opening.
The team revealed the competition through its official channels, describing the experience as a chance to “step inside the world of Formula One and experience Goodwood Festival of Speed like never before.” Each of the four prize packages covers entry for a winner and one guest to the prestigious motorsport event held at the Goodwood Estate in West Sussex, England.
Winners will receive exclusive early access to the team’s new fan hub, which represents Mercedes-AMG F1’s latest effort to bring supporters closer to the sport. The prize also includes the opportunity to take part in the official opening of the hub and access to what the team describes as a curated programme of activities.
The Goodwood Festival of Speed is one of motorsport’s most celebrated annual gatherings, drawing hundreds of thousands of fans to witness historic and contemporary racing machinery tackle the famous hillclimb course. Formula 1 teams regularly use the event to showcase their cars and engage with fans outside the traditional grand prix weekend format.
Mercedes-AMG F1’s decision to establish a dedicated fan hub at Goodwood signals the team’s growing investment in supporter engagement beyond the race calendar. The hub is expected to serve as a central gathering point for fans attending the festival, though the team has not yet disclosed further details about the specific activities or programming that will be available.
The competition is now open for entries through the team’s official website. Full terms and conditions for the prize draw have not been detailed in the initial announcement.