TGR Haas F1 Team has announced a new partnership with NeverMile, a Tokyo-based technology company specializing in software and operational innovation, with the collaboration set to commence at the Austrian Grand Prix this weekend at the Red Bull Ring in Spielberg.
NeverMile branding will feature on the VF-26 car, garage branding and digital assets beginning at Round 8 of the 2026 FIA Formula 1 World Championship. The partnership will see the two organizations work together to advance business opportunities, share knowledge related to global operations and supply chain management, and pursue new opportunities in overseas markets.
NeverMile, founded in Japan, supports organizations primarily in the logistics and manufacturing sectors through business transformation and software development. The company specializes in software solutions for critical industries supporting social infrastructure, including logistics, manufacturing, construction, retail and financial services.
“We’re naturally very pleased to further strengthen our growing partner portfolio with the addition of NeverMile this week,” said Ayao Komatsu, Team Principal of TGR Haas F1 Team. “We simply believe in authentic partnerships with brands that truly align with who we are as a team. In NeverMile we have a like-minded partner with a focus on continued excellence and value. I’m excited to welcome them into our world within Formula 1, integrating their expertise to improve our operational efficiency, with mutual benefits for us all.”
Kota Fukasaku, Founder and CEO at NeverMile, emphasized the operational synergies driving the deal. “Formula 1 is not only the pinnacle of motorsport but also an environment that demands world-class operational excellence,” Fukasaku said. “Since our founding, NeverMile has supported operational transformation and software development across supply chain-intensive industries, particularly logistics and manufacturing. Through this partnership, we look forward to deepening our engagement with one of the world’s most advanced operational environments, creating new knowledge and value together, and translating those outcomes into greater value for our customers.”
Fukasaku added that as a technology company founded in Japan, NeverMile will continue to actively pursue growth opportunities in global markets through the collaboration.
Haas operates across multiple locations in the United States, the United Kingdom and Italy, making the team’s logistical and supply chain demands a natural fit for NeverMile’s expertise. Formula 1 requires seamless coordination across development, procurement, production, logistics and race operations within extremely compressed timeframes, according to the team’s announcement.
The Austrian Grand Prix weekend begins with practice on Friday, followed by qualifying on Saturday and the race on Sunday.