The Cadillac Formula 1 Team has signed a multiyear licensing agreement with UK-based Memento Exclusives to produce and sell officially licensed premium products worldwide, including show cars, motion simulators, pit stop rigs and replica car parts featuring the team’s debut-season MAC-26 livery.
The deal, announced by the team, marks a significant commercial milestone for the newest entrant on the Formula 1 grid. Cadillac joined the FIA Formula 1 World Championship in 2026 as the first new addition to the grid in a decade, backed by TWG Motorsports and General Motors.
Memento Exclusives, headquartered in the UK’s Motorsport Valley, is the world’s leading motorsport memorabilia specialist and the official show car supplier to Formula 1 and its ecosystem. The company sells products through the officially licensed retail and auction platform F1 Authentics.
Among the headline offerings is the first-ever Official Cadillac F1 Team Show Car, a detailed recreation of the MAC-26 that has already appeared at activations including a Times Square event and the team’s launch spot during Super Bowl LX. Named after 1978 F1 World Champion Mario Andretti, the show car features genuine carbon fibre components, official Pirelli tyres, functional steering, fully movable wheels, a rear lighting system, heat-treated exhaust, authentic halo and a camlock display mechanism.
The product range extends to fully immersive motion simulators built from the team’s own CAD drawings, replicating the cockpit, steering wheel, pedals and seating position of the actual car driven by Checo Perez and Valtteri Bottas. A new pit stop rig, featuring the front half of a show car, allows fans to compete at changing tyres against the clock. Replica car parts including steering wheels, wheel rims, nose cones and front wings will also be available.
“We are proud to be working with Cadillac Formula 1 Team as their journey in the world of Formula 1 continues,” Barry Gough, Founder and CEO of Memento Exclusives, said. “This is an incredibly exciting moment and to offer fans access to premium products in its debut season design is truly special. From our expanded Simulator Range to limited-edition Show Cars and the brand-new Pit Stop Rig, all available in MAC-26 livery, this is a unique opportunity for fans to be part of the Cadillac Formula 1 Team story from the very beginning.”
Tyler Epp, the team’s Global Head of Commercial Strategy, said the partnership aligns with the team’s broader fan engagement strategy. “Since the inception of the Cadillac Formula 1 Team, we have asked fans to join us on our journey,” Epp said. “This new collaboration allows them to get closer to some of the crucial elements of the team, while hopefully reaching new audiences through tangible experiences.”
Products are available through the F1 Authentics store.