Aston Martin Aramco has secured a new Global Cybersecurity Partner in Zscaler and named four female content creators as winners of its second annual TikTok Creator Collective, the team announced ahead of the Austrian Grand Prix.
Zscaler, which protects more than 45 per cent of the Fortune 500, will deploy its Zero Trust Exchange platform to safeguard Aston Martin’s most sensitive operations, including car design, race strategy and the real-time telemetry data that flows between circuits worldwide and the team’s AMR Technology Campus in the United Kingdom. A single race weekend can generate more than a terabyte of telemetry from hundreds of sensors on each car, all transmitted in real time to engineers across multiple time zones.
Zscaler branding will debut on the nose, seatbelts and wing mirrors of the AMR26, as well as on the drivers’ overalls at the Austrian Grand Prix. Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Aramco, said the deal reflects the team’s broader ambitions. “This partnership brings together two organisations invested in performance in highly demanding environments,” Slack said. “Zscaler’s belief in our long-term vision both on and off track reflects the momentum we are continuing to build across our business.”
Sunil Frida, CMO of Zscaler, framed the collaboration in terms familiar to the paddock. “Formula One is where the future of enterprise technology gets tested at 300km/h. Every car is a mobile data centre, every race is a global, distributed operation, and every millisecond counts,” Frida said.
Separately, Aston Martin and TikTok revealed the four creators selected for the 2026 TikTok Creator Collective: Eloise Feely, Debbie Kande, Nyah Bowen and Kiera Rockley. The programme, now in its second year, saw applications surge by 300 per cent compared to the inaugural edition. Each winner will receive mentorship from Aston Martin Aramco and TikTok’s in-house creative teams, along with behind-the-scenes access throughout the season. Their journey begins at the British Grand Prix.
Rob Bloom, Chief Marketing Officer at Aston Martin Aramco, highlighted the programme’s role in broadening the sport’s appeal. “Storytelling has become one of the most powerful ways of connecting fans with sport, and the TikTok Creator Collective is helping us bring new voices and fresh perspectives into Formula One,” Bloom said.
Aoife Moran, Sports Marketing Lead EU at TikTok, said the platform has become central to modern sports culture. “We are excited to champion these brilliant female creators, and we can’t wait to see how they use their creativity to redefine how fans experience F1, both on and off the track,” Moran said.
Aston Martin has positioned itself as a pioneer in creator engagement within Formula 1 since 2021. The dual announcements underscore the team’s strategy of pairing cutting-edge technology partnerships with fan-facing digital initiatives as it pursues its stated goal of becoming a championship-winning operation.