BWT Alpine Formula One Team has partnered with Jeremy Clarkson and Lisa Hogan’s Diddly Squat Farm Shop to supply locally sourced food, produce, condiments and beverages for the team and its drivers at this weekend’s British Grand Prix at Silverstone, the ninth round of the 2026 FIA Formula One Championship season.
The collaboration highlights the close geographic ties between the two operations. Diddly Squat Farm sits near the team’s factory in Enstone, which itself is only 20 miles from the Silverstone Circuit. Drivers Pierre Gasly and Franco Colapinto will eat authentic British dishes prepared from the farm’s produce as they gear up for the weekend’s action at Alpine’s home race.
The relationship between Clarkson and the Enstone-based squad is not new. The team has previously celebrated two Formula One podium finishes with locally brewed Hawkstone drinks supplied by Clarkson — first after a podium in Monaco in 2023 and again following a podium result in São Paulo in 2024. Clarkson, a well-known Formula One enthusiast, has regularly referred to Alpine as “the Chipping Norton Formula One Team” and has offered his support to the squad over several years.
“We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone,” the team said in a statement. “As a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years. It’s great that we are able to help promote British farming and highlight the importance of farming to the local area. Our base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables.”
Diddly Squat Farm Shop echoed the sentiment. “It is with great pleasure to team up with our local Formula One team at Silverstone this weekend,” a spokesperson for the farm said. “The British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special. We hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.”
The British Grand Prix weekend features a sprint format. Free Practice 1 begins at 12:30 on Friday, followed by Sprint Qualifying at 16:30. The 17-lap Sprint Race takes place on Saturday ahead of qualifying at 16:00, with the Grand Prix itself scheduled for 15:00 on Sunday.
The partnership underscores Alpine’s commitment to its local community in Oxfordshire and gives Diddly Squat Farm Shop — already a household name through Clarkson’s farming ventures — a prominent platform at one of the most attended events on the British sporting calendar.