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Celsius CEO Outlines Global Expansion Strategy Through Aston Martin F1 Deal
Celsius CEO John Fieldly details how the energy drink brand's multi-year partnership with Aston Martin Aramco F1 will drive global growth beyond the US market.
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Aston Martin Aramco Makes Goodwood Festival of Speed Debut With AMR25
Aston Martin Aramco debuted at the Goodwood Festival of Speed with four AMR25 runs up the famous Hillclimb, driven by Jessica Hawkins and Jak Crawford.
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Mercedes Celebrates 120th Birthday of Silver Arrows Creator Uhlenhaut
Mercedes-AMG F1 honors Rudolf Uhlenhaut on the 120th anniversary of his birth, celebrating the engineer who created the legendary Silver Arrows.
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Mercedes and Alpine Confirm Presence at Goodwood Festival of Speed
Mercedes-AMG F1 and Alpine have confirmed their participation at the Goodwood Festival of Speed, the iconic four-day motorsport celebration in West Sussex.
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Audi F1 Scores First Points Since Melbourne as Bortoleto Takes P8
Gabriel Bortoleto delivered Audi Revolut F1 Team's first points since Melbourne with an eighth-place finish at the British Grand Prix at Silverstone.
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Alpine F1 Offers Fans Track Day Prize at Bedford Autodrome
BWT Alpine F1 Team is giving one RISE+ member a driving experience at Bedford Autodrome featuring a Formula 3000 single-seater and Alpine A110 S.
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Alpine Hosts Rugby Star Ellie Kildunne at Enstone Ahead of Silverstone
England rugby star Ellie Kildunne visited Alpine's Enstone factory ahead of the British Grand Prix, meeting Franco Colapinto and F1 Academy driver Nina Gademan.
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Cohere Deploys Its North LLM to Aston Martin Aramco F1 Team
Cohere CEO Aidan Gomez reveals the AI firm is supplying its North large language model to Aston Martin Aramco as Official Generative AI Partner.
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Audi F1 Confirms Sixth-Fastest Pace at Austrian Grand Prix
Audi Revolut F1 Team confirmed itself as the sixth-fastest package at the Austrian Grand Prix, with Bortoleto and Hulkenberg narrowly missing points.
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Aston Martin Announces Zscaler Deal and TikTok Creator Collective Winners
Aston Martin Aramco adds Zscaler as Global Cybersecurity Partner and reveals four winners of its second TikTok Creator Collective ahead of the Austrian GP.
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Mercedes-AMG F1 Launches Fan Hub at Goodwood Festival of Speed 2026
Mercedes-AMG F1 announces a new fan hub at the 2026 Goodwood Festival of Speed with four exclusive prize packages for fans and their guests.
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Audi F1 Brings Upgrades to Austrian GP as Aron Gets FP1 Outing
Audi Revolut F1 Team heads to Spielberg with a package of updates for the R26 and confirms Paul Aron will drive in Free Practice 1 at the Austrian Grand Prix.
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FIA Ratifies F1 Rule Changes for 2027-28, Rebalances Power Units
The FIA's World Motor Sport Council approved sweeping F1 regulatory changes for 2027 and 2028, including rebalanced power units and extended pre-season testing.
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Aston Martin Names Jak Crawford as Third Driver for 2026 Season
Aston Martin Aramco has appointed Jak Crawford as its third driver for 2026, elevating the 20-year-old Texan F2 vice-champion to a full-time F1 paddock role.
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Racing Bulls Partner With Salesforce to Deploy AI Fan Engagement
Visa Cash App Racing Bulls announce Salesforce partnership deploying Agentforce 360 AI platform to transform fan engagement, hospitality, and race operations.
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Mercedes Offers Fans Hot Lap Experience at 2026 British Grand Prix
Mercedes-AMG F1 is giving two UK fans the chance to win a Silverstone Hot Lap experience during the 2026 British Grand Prix weekend, including hospitality and a garage tour.
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Aston Martin to Debut F1 Car at Goodwood Festival of Speed
Aston Martin Aramco will send its AMR25 Formula 1 car up the Goodwood Hillclimb for the first time, with Jessica Hawkins and Jak Crawford behind the wheel.
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Pepperstone Reports 76 Percent Volume Surge Since Aston Martin F1 Deal
Pepperstone CEO Tamas Szabo reveals a 76% volume increase since partnering with Aston Martin Aramco, calling the F1 sponsorship 'transformative' for the brand.
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Márquez, Djokovic Visit F1 Paddock as Barcelona Weekend Draws Stars
MotoGP champion Marc Márquez and tennis legend Novak Djokovic visited the Audi F1 garage in Barcelona, while Racing Bulls scored back-to-back double points.
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Freak Gravel Strike Triggers Fire Switch, Ends Hulkenberg Race in Barcelona
Nico Hulkenberg's Barcelona GP ended when gravel from Liam Lawson's car struck the emergency fire switch on his Audi R26, triggering an immediate shutdown.
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Aston Martin Launches Barcelona Fan Experiences for Alonso's Home Race
Aston Martin Aramco is hosting immersive fan experiences across Barcelona and Circuit de Barcelona-Catalunya to celebrate Fernando Alonso's home Grand Prix.
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F1 Drivers Split Focus as 2026 FIFA World Cup Kicks Off in North America
Formula 1 drivers are buzzing about the 2026 FIFA World Cup, with 19 of 22 grid members having national teams in the expanded 48-team tournament.
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FIA Extends Pirelli as Formula 1 Single Tyre Supplier Through 2028
The FIA has exercised its contract option to extend Pirelli as the exclusive tyre supplier for Formula 1, Formula 2 and Formula 3 through the 2028 season.
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Formula 1 Extends Las Vegas Grand Prix Contract Through 2037
Formula 1 has extended its Las Vegas Grand Prix agreement through 2037, cementing the iconic Strip Circuit as a long-term fixture on the F1 calendar.